A great PR stunt, or rebranding gone wrong? Did Gap spot a gap in the marketplace?
24 Oct
In case you’ve no idea what I’m talking about, let me set the scene for you: a much-loved brand launches new logo with a great fanfare, loyal customers are outraged by new logo and take to the internet to declare their feelings in no uncertain terms, much-loved brand then bows to social media pressure and withdraws new logo, much-loved brand then decides to return to social media platform to ‘crowd source’ a new logo, then withdraws the ‘crowd source’ strategy and finally returns to embrace old logo with open arms.
I’m talking about Gap, who, in the space of a single week, managed to create a social media furore , ‘abandoned’ their 20-year-old logo and replaced it with a new logo which it promptly withdrew after its customers took to Twitter and Facebook in their droves to express their horror at the logo change.
Did Gap bow to their customers’ opinions or curry their favour?
Gap then tried to mollify them by asking them to “share their designs” via Facebook but then turned its back on their efforts and returned to the original logo.
In a statement Marka Hansen, president of Gap North America, recognized that it “did not go about [crowd sourcing] in the right way” and if Gap looks to “evolve” its brand identity in the future, it will “handle it differently.”
She added: “We’ve learned a lot in this process. We recognize that we missed the opportunity to engage with the online community. This wasn’t the right project at the right time for crowd sourcing.”
The more cynical marketers out there have expressed various conspiracy theories that Gap have actually managed to pull off a very clever PR stunt to focus all eyes back on the retailer and improve brand awareness.
However, I have to question the conspiracy theorists – how desperate would Gap have to be to want to raise its brand profile via the gauntlet of social media, especially with something as expensive as a rebrand?
If Gap did bow to the pressure of social media, my other question to you is, should you listen to your customers to the degree that Gap did?
I’ll leave you with this thought: did Gap manage to successfully engage with its consumers and pull off a spectacular PR stunt or run an ill-conceived and badly researched rebranding campaign?
Whatever their intentions, I guess the only people who will ever really know the truth are sitting inside Gap’s marketing department right now…either pointing the finger of blame and looking for heads to roll, or opening the champagne and slapping themselves on the backs for a job well done.
——————————————————
By Liselle Barnsley
Tailored Marketing Solutions
www.tailoredmarketingsolutions.com
My partner and I really enjoyed reading this blog post, I was just itching to know do you trade featured posts? I am always trying to find someone to make trades with and merely thought I would ask.
I wanted to thank you yet again for this amazing web-site you have designed here. It’s full of ideas for those who are definitely interested in this subject, especially this very post. You’re really all absolutely sweet and thoughtful of others plus reading your blog posts is a superb delight if you ask me. And what a generous gift! Ben and I are going to have fun making use of your points in what we should instead do next week. Our list is a mile long and tips might be put to good use.
My site is on Womens fitness.
Thanks a lot for being the lecturer on this area. We enjoyed your own article quite definitely and most of all cherished how you handled the issues I widely known as controversial. You happen to be always quite kind towards readers much like me and help me in my lifestyle. Thank you.
Thank you for sharing. Not to many people in your position are so gracious. Your article was very poignant and understandable. It helped me to understand very clearly. Thank you for your help.
My blog is about Anxiety medication.
Have you given any consideration at all with translating your current site in to French? I know a several of translaters right here that will would help you do it for no cost if you wanna get in touch with me.
Please tell me it worked right? I dont desire to sumit it once again if i don’t have to! Either the blog glitced out or i am an idiot, the second option doesnt surprise me lol. thanks to your great blog!
Very interesting details you have mentioned , thanks for posting .
You are a very intelligent individual!
Lastly, a indepth piece of writing that is easy plus reasonable to learn. I’ve put up that to myspace plus added. Certainly will possibly be mentioning backside.
Your A great PR stunt, or rebranding gone wrong? Did Gap spot a gap in the marketplace? | Penny Soup was in fact pretty entertaining. Thank you for your good post!I am a roof leak south natick ma in Massachusetts. I’ve went forward and saved http://pennysoup.co.uk/2010/10/a-great-pr-stunt-or-rebranding-gone-wrong-did-gap-spot-a-gap-in-the-marketplace/ at Bibsonomy.com so friends and neighbors are able to see it too. I basically employed A great PR stunt, or rebranding gone wrong? Did Gap spot a gap in the marketplace? | Penny Soup as the entry label, as I determined if it is sufficiently good for you to title your blog post that way, the chances are you would choose to view it bookmarked exactly the same way.
I like what you guys are usually up too. This kind of clever work and exposure! Keep up the awesome works guys I’ve included you guys to blogroll.
Hey I am here for the first time. I found A great PR stunt, or rebranding gone wrong? Did Gap spot a gap in the marketplace? | Penny Soup and I find it really helpful. It helped me out much. I am hopingI’m hoping o provide something back and aid others just like you aided me.
|I was recommended A great PR stunt, or rebranding gone wrong? Did Gap spot a gap in the marketplace? | Penny Soup by my cousin. I’m no longer sure whether or not this post is written by them as no one else understands such specific for my difficulty. You’re incredible! Thanks!
Rattling clean internet site , thanks for this post.
Excellent post. I was checking continuously this blog and I’m impressed! Extremely helpful info specifically the last part
I care for such info much. I was looking for this certain info for a very long time. Thank you and best of luck.
bonjour. i like your blog A great PR stunt, or rebranding gone wrong? Did Gap spot a gap in the marketplace? | Penny Soup and will certainly post a link to http://pennysoup.co.uk/2010/10/a-great-pr-stunt-or-rebranding-gone-wrong-did-gap-spot-a-gap-in-the-marketplace/ on my site.
Great post. Thanks for the helpful cheat sheets. Now maybe I’ll get my head wrapped around this stuff. Probably not, but it’s a goal. Gotta have them goals. http://www.samsung1080phdtv.net/
Hi. I’m interested in putting advertising campaign on this method website. I cannot find the contact url page so here I’m.
buenas noches. i enjoy reading your blog A great PR stunt, or rebranding gone wrong? Did Gap spot a gap in the marketplace? | Penny Soup and will most definitely add a link to http://pennysoup.co.uk/2010/10/a-great-pr-stunt-or-rebranding-gone-wrong-did-gap-spot-a-gap-in-the-marketplace/ on my site.
I’m so impressed with how well you have gathered and put together this article. It’s well formatted and written. Quality work like this is a rarity. I appreciate the information and I agree with you. I will most definitely post a link to http://pennysoup.co.uk/2010/10/a-great-pr-stunt-or-rebranding-gone-wrong-did-gap-spot-a-gap-in-the-marketplace/ on my site.
I got what you mean , regards for posting .Woh I am lucky to find this website through google.
This is excellent! Where do you find this stuff?
I went over this web site and I conceive you have a lot of good info , saved to my bookmarks (:.
I like this website very much, Its a very nice berth to read and incur information. “I am always afraid of your something shall be done.” by Titus Maccius Plautus.
I’m just commenting to make you be aware of what a useful encounter my wife’s princess developed studying your web site. She came to find some pieces, not to mention how it is like to possess an amazing giving mindset to make other folks effortlessly fully understand some complex things. You undoubtedly exceeded our own expectations. Thank you for distributing the good, trustworthy, edifying and as well as easy tips on this topic to Tanya.
I am glad you wrote this great article and shared it here. You made great and poignant points that I can agree with and understand. I will most definitely make a link to http://pennysoup.co.uk/2010/10/a-great-pr-stunt-or-rebranding-gone-wrong-did-gap-spot-a-gap-in-the-marketplace/ on my site.
I truly enjoy studying on this website, it contains fantastic posts. “Never fight an inanimate object.” by P. J. O’Rourke.
I like this site so much, saved to bookmarks. “To hold a pen is to be at war.” by Francois Marie Arouet Voltaire.
interesting
Sweet website, super design and style, very clean and utilise pleasant.
Wow, amazing weblog structure! How lengthy have you been running A great PR stunt, or rebranding gone wrong? Did Gap spot a gap in the marketplace? | Penny Soup? You make blogging seem so easy. The overall look of your website is magnificent, as well as the content material!
This is the best weblog for anyone who needs to find out about this topic. You notice so much its virtually onerous to argue with you (not that I really would want匟aHa). You definitely put a brand new spin on a subject thats been written about for years. Nice stuff, just great!
I admire your website , it has of lot of information. You just got one perennial visitor of this site!
I really enjoyed reading through this website. I will certainly put you in my favorites segment. real estate Chester County
Nice read, I just passed this onto a colleague who was doing some research on that. And he actually bought me lunch because I found it for him smile So let me rephrase that: Thanks for lunch!
Hi there! This is my first visit to your blog! We are a collection of volunteers and starting a new project in a community in the same niche. Your blog provided us valuable information to work on. You have done a extraordinary job!
Nice read, I just passed this onto a colleague who was doing some research on that. And he actually bought me lunch because I found it for him smile So let me rephrase that: Thanks for lunch!
Your article is an inspiration for me to understand this subject. I must confess your clarity widened my sentiments and I’ll proper away snatch your rss or atom feed to stay updated on any rising content articles you might compose. Bravo for a congratulations post!
Great Job
I saw a lot of website but I conceive this one contains something extra in it in it
The moment I found this site was like wow. Thanks for putting your effort in writing this tutorial.
you’ve an incredible weblog here! would you like to make some invite posts on my blog?
Some really good info , Gladiola I detected this.
Very interesting info !Perfect just what I was looking for!
I genuinely loved this brilliant article. Please continue this awesome work.
Whats up! I just would like to give an enormous thumbs up for the good data you’ve gotten right here on this post. I will probably be coming back to your blog for extra soon.
I went over this website and I believe you have a lot of fantastic information, saved to fav (:.
fascinated with exchanging links?
I think you have observed some very interesting details , regards for the post.
It is the best time to make some plans for the future and it is time to be happy. I’ve read this post and if I could I wish to suggest you some interesting things or tips. Perhaps you can write next articles referring to this article. I desire to read even more things about it!
very nice post. In concept I wish to put in writing like this additionally – taking time and precise effort to make a very good article… however what can I say… I procrastinate alot and certainly not seem to get something done.
I would comparable to thank you for the efforts you have ended in inscription this send. I am hoping the unchanged paramount do as of you in the impending as fine. Into fact your creative inscription abilities has inspired me to start my peculiar BlogEngine blog now. Especially the blogging is spreading its wings promptly. Your write awake is a thin instance of it.
Thanks so much with regard to giving us an update on this issue on your web page. Please be aware that if a completely new post appears or when any alterations occur about the current write-up, I would be considering reading more and learning how to make good use of those tactics you talk about. Thanks for your time and consideration of other individuals by making this site available. http://www.blurty.com/talkpost.bml?journal=mbembe462&itemid=665
Can I just say what a reduction to seek out someone who truly is aware of what theyre talking about on the internet. You undoubtedly know how you can bring an issue to gentle and make it important. Extra folks need to read this and perceive this aspect with the story. I cant consider youre not far more in style since you undoubtedly have the gift.
It is not so much consequence what you say as how you say it. Memorable sentences are memorable on account of some single irradiating word.
Throughout this grand pattern of things you secure a B+ just for hard work. Exactly where you lost me was first on your details. As they say, the devil is in the details… And it couldn’t be more true here. Having said that, allow me say to you just what did deliver the results. The writing can be incredibly powerful and that is most likely the reason why I am taking an effort to opine. I do not really make it a regular habit of doing that. 2nd, although I can easily see the leaps in reason you come up with, I am not necessarily certain of exactly how you appear to connect the points which help to make your conclusion. For the moment I shall yield to your position however trust in the near future you actually link the facts much better.
Hi there, You have done an incredible job. I’ll certainly digg it and in my opinion recommend to my friends. I am confident they’ll be benefited from this site.
I genuinely appreciate your piece of work, Great post.
Enjoyed reading this, very good stuff, appreciate it. “I will do my best. That is all I can do. I ask for your help-and God’s.” by Lyndon B. Johnson.
Hello There. I found your blog using msn. This is a really well written article. I’ll make sure to bookmark it and come back to read more of your useful info. Thanks for the post. I will certainly comeback. I’m really impressed with your writing skills and also with the layout on your weblog. Is this a paid theme or did you modify it yourself? Either way keep up the nice quality writing, it is rare to see a great blog like this one today..
Best regards
I’m sure you have found insight from the words, “He who is not very strong in memory should not meddle with lying..”.
Thank you for your style connected with motive though this information is certain location a new damper within the sale with tinfoil hats.
I discovered your blog site on google and check just a couple of of your early posts. Proceed to maintain up the outstanding operate. I just extra up your RSS feed to my MSN Info Reader. Seeking forward to reading more from you in a while!…
I believe this internet site has very great indited written content posts .
WONDERFUL Post.thanks for share..extra wait .. …
Wow! This can be one particular of the most beneficial blogs We’ve ever arrive across on this subject. Basically Fantastic. I am also a specialist in this topic therefore I can understand your hard work.
My brother suggested that I would possibly like A great PR stunt, or rebranding gone wrong? Did Gap spot a gap in the marketplace? | Penny Soup. He was totally right. This writing actually made my day. You can not imagine simply how much time I had spent on it! Thanks!
Hey there, I was just going through the web for some news and stumple across your website. I am just genuinely amazed because of the information you have posted within this website. It displays exactly how great you comprehend this subject. I have bookmarked this site, and will return. You, my friend, ROCK!!!
Hey there, hope all is well. You mind sharing the name of your current theme? I would appreciate it much. Have a blessed afternoon.
I am often to running a blog and i actually appreciate your content. The article has really peaks my interest. I am going to bookmark your website and preserve checking for brand spanking new information.
Appreciate this article. That’s all I am able to say. You most definitely have made your blog into something special. You clearly understand what you are doing, you’ve covered countless bases. Thanks!
This design is incredible! You obviously know how to keep a reader entertained. Between your wit and your videos, I was almost moved to start my own blog (well, almost…HaHa!) Wonderful job. I really loved what you had to say, and more than that, how you presented it. Too cool!
When I started visiting your site, my understanding became boosted. I now discovered out an easy method to get the correct details I’m seeking. It’s all here.
Glad to be one of the visitants on this awe inspiring web site : D.
thank you for all your efforts that you have put in this. Very interesting info. “Age does not make us childish, as some say it only finds us true children still.” by Johann von Goethe.
Some really fantastic articles on this website, appreciate it for contribution. “For today and its blessings, I owe the world an attitude of gratitude.” by Clarence E. Hodges.
I will immediately grasp your rss as I can not in finding your e-mail subscription hyperlink or e-newsletter service. Do you have any? Please allow me know in order that I may just subscribe. Thanks.
I found your web page ideal for my wants. It is made up of marvelous and useful posts. I’ve read most of them and acquired a great deal from them. To me, you’re undertaking the great work. Carry on this. perform at house Within the end, I’d wish to thanks for generating such a nice web pages.For the final few of weeks, I managed to go although only a few of posts you share here, but I find them as truly interesting and informative sources. Just want say thank you for the information and facts you have shared. Regards!Thank you for sharing these thoughts.Its good to read some post about this nowadays.
I conceive you have observed some very interesting points , appreciate it for the post.
You could certainly see your enthusiasm within the paintings you write. The arena hopes for more passionate writers like you who are not afraid to say how they believe. Always go after your heart. “Until you walk a mile in another man’s moccasins you can’t imagine the smell.” by Robert Byrne.
magnificent issues altogether, you just won a new reader. What could you recommend about your publish that you made some days ago? Any sure?
Perfect work you have done, this internet site is really cool with wonderful information.
Some really wonderful info , Gladiola I discovered this. “Doctrine is nothing but the skin of truth set up and stuffed.” by Henry Ward Beecher.
I really like your writing style, excellent info , regards for posting : D.
Very interesting details you have remarked, regards for putting up.
Excellent read, I just passed this onto a colleague who was doing some research on that. And he just bought me lunch since I found it for him smile Therefore let me rephrase that: Thanks for lunch! “By nature, men are nearly alike by practice, they get to be wide apart.” by Confucius.
Great ?I should definitely pronounce, impressed with your web site. I had no trouble navigating through all tabs as well as related info ended up being truly simple to do to access. I recently found what I hoped for before you know it in the least. Reasonably unusual. Is likely to appreciate it for those who add forums or anything, website theme . a tones way for your client to communicate. Nice task.
This is a amazing post that i have been read. It retaliates with my knowledgeable in advance of. Many thanks for the creator who wrote this i will propose this into my buddies.
hello!,I like your writing very so much! proportion we communicate extra approximately your article on AOL? I need a specialist on this house to resolve my problem. Maybe that is you! Looking ahead to look you.
Well, I do not know if that is going to work for me, but definitely proved helpful for you!
Excellent post!
I appreciate your piece of work, thankyou for all the great content .
I do agree with all of the concepts you’ve introduced in your post. They are very convincing and can definitely work. Still, the posts are very brief for beginners. Could you please extend them a little from next time? Thanks for the post.
Fantastic web site. Plenty of useful info here. I’m sending it to a few friends ans additionally sharing in delicious. And obviously, thanks on your effort!
Some really interesting points you have written.Helped me a lot, just what I was looking for : D.
hi!,I like your writing so a lot! proportion we keep up a correspondence extra about your post on AOL? I require a specialist in this space to solve my problem. Maybe that’s you! Looking ahead to peer you.
I’ll right away seize your rss feed as I can’t to find your email subscription link or newsletter service. Do you have any? Kindly permit me recognise so that I may subscribe. Thanks.
Very effectively written information. It is going to be worthwhile to anybody who usess it, including myself. Keep up the nice work – for positive i’ll try extra posts.
magnificent points altogether, you simply won a emblem new reader. What might you recommend about your put up that you simply made a few days in the past? Any sure?
I was wondering if you ever thought of changing the page layout of your site? Its very well written; I love what youve got to say. But maybe you could a little more in the way of content so people could connect with it better. Youve got an awful lot of text for only having 1 or 2 pictures. Maybe you could space it out better?
Usually I don’t read article on blogs, but I would like to say that this write-up very pressured me to try and do it! Your writing taste has been amazed me. Thank you, quite nice article.
As I website owner I think the subject matter here is rattling excellent , thanks for your efforts.
Great web site. Lots of useful information here. I’m sending it to a few buddies and additionally sharing A great PR stunt, or rebranding gone wrong? Did Gap spot a gap in the marketplace? | Penny Soup in delicious. And naturally, thanks for your work!
Valuable info. Lucky me I found your website by accident, and I’m shocked why this accident didn’t happened earlier! I bookmarked it.
hi!,I like your writing very much! share we communicate more about your article on AOL? I require a specialist on this area to solve my problem. Maybe that’s you! Looking forward to see you.
Fantastic page layout, great views, excellent website. one in a million. Exactly where did you obtain the template for the web-site or did you do it by yourself?
Well that’s a great analysis, kudos for that time and effort with the investigating. This excellent website gets saved as a favorite for certain!
Good post. I learn something tougher on totally different blogs everyday. It should always be stimulating to read content material from other writers and follow a little one thing from their store. I’d prefer to make use of some with the content material on my blog whether or not you don’t mind. Natually I’ll provide you with a link on your net blog. Thanks for sharing.
I’d have to test with you here. Which isn’t something I often do! I take pleasure in reading a put up that will make people think. Also, thanks for allowing me to comment!
It’s my opinion that a property foreclosure can have a significant effect on the borrower’s life. House foreclosures can have a Seven to 10 years negative relation to a borrower’s credit report. A new borrower who’s applied for a home loan or any kind of loans for instance, knows that the actual worse credit rating is usually, the more tough it is for any decent bank loan. In addition, it could possibly affect a borrower’s capability to find a good place to let or hire, if that gets to be the alternative property solution. Good blog post.
Definitely consider that which you said. Your favorite justification seemed to be at the net the easiest thing to have in mind of. I say to you, I certainly get irked while other folks think about issues that they just do not recognise about. You managed to hit the nail upon the top and outlined out the entire thing without having side-effects , people can take a signal. Will probably be back to get more. Thank you!
*you have a great blog here! would you like to make some invite posts on my blog?
This design is wicked! You definitely know how to keep a reader amused. Between your wit and your videos, I was almost moved to start my own blog (well, almost…HaHa!) Wonderful job. I really enjoyed what you had to say, and more than that, how you presented it. Too cool!
Hi there! This is my first comment here so I just wanted to give a quick shout out and say I really enjoy reading your blog posts. Can you recommend any other blogs/websites/forums that cover the same topics? Thanks!
*An interesting discussion is worth comment. I think that you should write more on this topic, it might not be a taboo subject but generally people are not enough to speak on such topics. To the next. Cheers
Absolutely composed subject matter, thank you for entropy.
Very nice layout and great articles , practically nothing else we require : D.
I got what you mean , saved to favorites , very nice site.
I dugg some of you post as I cerebrated they were handy handy
Marketing rules are similar regardless how big or small your company
Thank you for a very interesting blog. What else may I get that kind of information written in such a perfect method? I have a venture that I am simply now operating on, and I’ve been at the look out for such information.
I really like your writing style, excellent information, regards for posting
Keep up the excellent work , I read few content on this website and I conceive that your weblog is real interesting and has sets of good info .
I really like forgathering useful information , this post has got me even more info! .
Very wonderful information can be found on website .
Hey, I just hopped over to your site via StumbleUpon. Not somthing I would normally read, but I liked your thoughts none the less. Thanks for making something worth reading.
Hello there, just became alert to your blog through Google, and found that it is truly informative. I am gonna watch out for brussels. I’ll be grateful if you continue this in future. A lot of people will be benefited from your writing. Cheers!
Wow, Just what I was looking for. Quality and finnesse thanks for posting this wonderful piece of information
+1 to that and I learn from amazing community of commenters every single day.
Hey there. Do you have facebook? I would love to get to know you more. you have an amazing style of writing.
Appreciate it for this fantastic post, I am glad I observed this internet site on yahoo.
Can I just say what a relief to seek out someone who truly is aware of what theyre speaking about on the internet. You positively know how to carry a problem to gentle and make it important. More individuals need to read this and perceive this facet of the story. I cant consider youre not more standard because you undoubtedly have the gift.
Thanks for writing this. Brief question, if you wouldn’t mind. Where did you grab your weblog template? I’m creating a blogging site and care for your site.
Hi there, just wanted to say, I liked this post. It was helpful.
Keep on posting!
My spouse and i were so excited Jordan could carry out his investigations with the ideas he made through the blog. It’s not at all simplistic just to always be handing out information that some other people might have been selling. And we remember we now have you to appreciate because of that. The main illustrations you made, the easy blog navigation, the relationships you can aid to engender – it’s got all remarkable, and it is assisting our son and the family feel that this subject is interesting, which is unbelievably mandatory. Thanks for the whole lot!
You really make it seem so easy with your presentation but I find this topic to be actually something that I think I would never understand. It seems too complex and extremely broad for me. I am looking forward for your next post, I’ll try to get the hang of it!
I’m not sure where you’re getting your info, but good topic. I needs to spend some time learning much more or understanding more. Thanks for great information I was looking for this information for my mission.
I’m impressed, I need to say. Actually rarely do I encounter a weblog that’s each educative and entertaining, and let me inform you, you’ve gotten hit the nail on the head. Your thought is excellent; the issue is something that not sufficient persons are speaking intelligently about. I’m very happy that I stumbled throughout this in my seek for something relating to this.