When the going gets tough, the tough find a new route to market
15 Oct
Imagine my surprise though, settled on the sofa with a nice cup of tea, hoping to buy some moisturiser, to then see Billy Ocean, live in the QVC UK studio, performing old hits like ‘When the Going Gets Tough’. Before he’d even sung the last note of his set, his album, promoted with a phone number and a bonus CD, had completely sold out.
Billy’s record label later stated that they had sold three times the number of CDs expected with 1,500 copies selling in the first 10 minutes alone. Wow, I’ll bet not many artists today have sold that many hard copies in as many minutes since the launch of iTunes.
But should we be surprised by this new collaboration between music artists and QVC? Not a traditional route to market, I’ll grant you but certainly one that needs to be explored.
Selling music on TV isn’t a new concept. Hands up who’s old enough to remember the K-Tel adverts in the 1970s! But blatant selling on our current music channels, such as MTV, is frowned upon and no one wants to see an advert for Jedward’s latest single scrolling across the screen during X-Factor. But these dedicated shopping channels offer the perfect place to promote a whole range of products to an audience ready and able to buy – so why not music albums?
Then, this weekend, there was an article by Matthew Goodman in the Sunday Times dated 1st August 2010 (I’d link to it but the Times charges to read their online content now), talking about QVC UK’s new music approach.
Following in the footsteps of their American parent shopping channel, QVC UK has turned to music to help broaden its appeal to viewers in Britain. So far, in addition to Billy Ocean, artists such as Beverley Knight , Sheryl Crow and the latest classical music sensation Jack Lieback, have all performed live on the show and QVC UK has provided them with a new way to generate incremental sales. On QVC US, Sir Elton John performed live from Caesars Palace, Las Vegas to promote his new album and even Justin Bieber has been bringing his brand of cool to the shopping channel.
Once clear sign of QVC’s new direction is that it is apparently in talks with the Official Charts Company about making QVC music sales count towards the album rankings. What next? The Top 40 on QVC? Just imagine, with the press of a single red button you could buy the latest singles and albums as they climb or slip in the charts and they’ll be popped through your letterbox in a matter of days. Despite the digital download revolution there is still a market for people who want to hold a CD in their hands and what better way to make this possible than from the comfort of their own sofas?
In the current financial market none of us can afford to be complacent about our customers. Especially when our competitors might be finding alternative ways to catch their attention. Keep your eyes and ears open and see if you can find alternative non-traditional route to market for your product or business.
Keep an eye on the QVC UK blog to see if your favourite artist will be performing on the channel soon.
http://blogs.qvcuk.com/qgossip/music/
By Liselle Barnsley
Tailored Marketing Solutions
www.tailoredmarketingsolutions.com
much appreciated lots, I have to say your website is excellent!
Fascinating…and I agree with all of it. Keep up the great work…I will undoubtedly be back shortly
An interesting discussion is value comment. I think that you should write more on this topic, it may not be a taboo topic however typically individuals are not enough to talk on such topics. To the next. Cheers
Hey! I simply want to give an enormous thumbs up for the nice information you’ve got here on this post. I might be coming again to your blog for more soon.
This really answered my problem, thanks!
Oh my goodness! a tremendous article dude. Thanks However I’m experiencing difficulty with ur rss . Don’t know why Unable to subscribe to it. Is there anybody getting identical rss drawback? Anybody who is aware of kindly respond. Thnkx
It’s hard to search out knowledgeable individuals on this matter, however you sound like you recognize what you’re speaking about! Thanks
Nice post. I be taught something tougher on totally different blogs everyday. It can always be stimulating to read content from different writers and apply a bit something from their store. I’d favor to use some with the content on my weblog whether you don’t mind. Natually I’ll provide you with a link on your internet blog. Thanks for sharing.
I found your weblog web site on google and check just a few of your early posts. Proceed to maintain up the excellent operate. I just additional up your RSS feed to my MSN News Reader. Searching for ahead to reading extra from you in a while!…
very nice submit, i actually love this web site, keep on it
Spot on with this write-up, I truly assume this web site wants way more consideration. I’ll in all probability be once more to read way more, thanks for that info.
very good post, i certainly love this website, carry on it
I’m impressed, I must say. Actually rarely do I encounter a weblog that’s each educative and entertaining, and let me tell you, you might have hit the nail on the head. Your thought is excellent; the difficulty is something that not sufficient persons are talking intelligently about. I’m very completely satisfied that I stumbled throughout this in my search for one thing relating to this.
It’s laborious to seek out knowledgeable individuals on this topic, but you sound like you recognize what you’re talking about! Thanks
Its exhausting to seek out educated people on this matter, however you sound like you already know what youre speaking about! Thanks
An interesting dialogue is price comment. I think that you must write more on this matter, it won’t be a taboo subject however usually persons are not enough to talk on such topics. To the next. Cheers
I was more than happy to find this internet-site.I wished to thanks in your time for this wonderful learn!! I definitely having fun with every little bit of it and I have you bookmarked to check out new stuff you weblog post.
After examine a few of the blog posts on your website now, and I truly like your way of blogging. I bookmarked it to my bookmark website record and will be checking back soon. Pls try my website as well and let me know what you think.
Nice topic – respect !
i love pennysoup.com
I just want to tell you that I’m newbie to weblog and actually liked your web site. Very likely I’m planning to bookmark your website . You actually have terrific articles and reviews. Kudos for sharing with us your blog.
I just want to mention I am all new to blogging and site-building and seriously enjoyed you’re blog. Very likely I’m going to bookmark your site . You absolutely come with very good articles. Many thanks for sharing your website page.
superb post. Ne’er knew this, appreciate it for letting me know.
I recently came across your website and have been reading along. I thought I would leave my first comment. I don’t know what to say except that I have enjoyed scaning what you all have to say…
great write-up, extremely useful. I ponder the reason why another specialists of your area don’t see this kind of. You should preserve a person’s writing. I’m confident, you will have a good readers’ platform by now!
It’s a real wonderful in conjunction with useful element of facts. I’m happy for you to shared this unique valuable data all-around. Please keep us educated like this. Thank you pertaining to revealing.
Among the best to express I’michael all new in order to writing a blog and enjoyed you’re site. Most certainly I’l gonna book mark your web site . You actually extremely accompany great articles as well as testimonials. Thanks to get giving your blog site web site.
I like this website so much, bookmarked. “Respect for the fragility and importance of an individual life is still the mark of an educated man.” by Norman Cousins.
Definitely, what a splendid site and revealing posts, I surely will bookmark your website.All the Best!
Simply wanna state that this is invaluable , Thanks for taking your time to write this.
You have observed very interesting details! ps nice web site.
Very interesting details you have remarked, appreciate it for putting up. “The best time to do a thing is when it can be done.” by William Pickens.
Hiya, I am really glad I have located this info. Today bloggers publish only about gossip and net stuff and this is actually annoying. A good website with interesting content material, this can be what I need. Thanks for making this website, and I’ll be visiting again. Do you do newsletters? I Can not find it.
some genuinely choice content material on this internet internet site , saved to my bookmarks .
You really make it appear so easy along with your presentation however I find this topic to be actually one thing that I think I would never understand. It kind of feels too complex and very wide for me. I am having a look forward for your next submit, I
Good information, several thanks towards the author. It’s incomprehensible to me now, but in common, the usefulness and significance is overwhelming. Thanks once again and very good luck!
It’s actually a great and helpful piece of information. I am satisfied that you shared this helpful information with us. Please keep us informed like this. Thanks for sharing.
It’s a pity you don’t have a donate button! I’d certainly donate to this fantastic blog! I suppose for now i’ll settle for bookmarking and adding your RSS feed to my Google account. I look forward to new updates and will talk about this site with my Facebook group. Talk soon!